Ladies!
We all know that being a summer sales significant other can be both a serious
struggle, and a great opportunity. It is such a love/hate relationship at times
and requires a serious focus on the future and long term gains. Who else has
the opportunity to visit and explore somewhere new for four months, to develop
a new and exciting perspective for us and our kids; and then in the offseason
to have our guy around with the flexibility to take time off to go on trips, go
camping, or just help with grocery shopping during the day for 8 months of the
year?! I love Vivint for those exact reasons. Then the summer hits like a brick
wall and we are thrown into an almost single-parent role overnight! And to top
it all off, some of you may have a business of your own to try and manage! So
how in the world are we supposed to pick up and move, take care of our
children, and try and make a name for ourselves and our business in a new
area?!
I
am a professional wedding and portrait photographer and these exact questions
stressed me out to NO END! But I found some solutions and am so excited to
share them with you! It can be so discouraging, working hard for 8 months where
you live permanently to establish your business, that the idea of doing it all
over again for only 4 months, seems impossible and totally not worth it… I get
it, I have been there! However, I promise it will change your business if you
can learn to market yourself successfully, and generate business in only a
short period of time!
The
first thing you need to do is get used to the idea that you are going to have
to put yourself out there! Mentally start prepping yourself to start
conversations with random strangers at the store, park, or community event.
Secondly,
design business cards, pamphlets, anything physical and easy to carry around
that you can hand out to represent your business. Have these ready and
available anytime you are out and about.
Third,
you need to look up Facebook pages for your new area and get INVOLVED! Attend
community potlucks, mommy and me playgroups, church events, anything where the
locals are, you also need to be! Put all that mental prepping to good use and
talk to everyone! As a photographer, anytime I see an adorable family I
approach them and introduce myself; telling them how cute their family is, that
I am a professional photographer who just recently moved to the area and that I
would love to take their pictures! And always, always, always have business
cards with you to hand out.
Next
you should look up stores and venues that you know your clients will be going
to and give them those pamphlets, business cards, anything that represents your
business and ask to leave them in their store. I always offer the manager of
the store 45% off a session for allowing me to place my business
cards/pamphlets with them.
Now
this last step is very specific to supporting a door-to-door salesman or
technician. Have your hubby carry your business cards with him! If a customer
mentions they have a need that you can fulfill, then he has your card available
to leave with them! He can state that you are new in the area, and while you are
in no way affiliated with his company, you’re trying to establish your small
business.
You’re
a business owner for a reason, because you love it! Anyone knows that time off
is a sacrifice whether it be for a day or a week, but 4 months can kill your
business! Momentum is huge when you’re a small business and you can not afford
to lose it. If you commit to following these steps, not only will your business
survive but it will flourish. Those skills that you have now made into habit
will grow your business quicker than you ever thought possible!
You
don't have to sacrifice everything during the summer in order for your husband
to do well. Doing what you love will create a happier environment for not only
you, but your children and your husband. Jim Rohn famously said “that we are the average
of the five people we spend the most
time with”. We have the great opportunity of being around someone who is so
focused on daily achievement, who is committed to personal in betterment, that if
we ourselves are able to mimic that same focus, we will create an unparalleled
environment for success! An article in Business Insider states that “when
it comes to relationships, we are greatly influenced — whether we like it or
not — by those closest to us. It affects our way of thinking, our self-esteem,
and our decisions. Of course, everyone is their own person, but research
has shown that we're more affected by our environment than we think.” So take advantage of your significant
others’ energy and use it to help fuel yourself and your process to becoming
better, to learning and growth, personally and within your business! I promise
that as the two of you unite in continually growing and daily success that you
will have your best summer yet!
KenseyDee
Photography
kenseydee@outlook.com
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